PhD Joan Vinyets i Rejón
Expert in Human Centered Design and applied anthropology to design value propositions

What I do?

I am assessing, directing and facilitating research, innovation and design projects, strategies and programs, both in the private and in the public sphere, that will generate transformative ideas for positive change.
I help explore innovation and design challenges through qualitative research and in-depth analysis of the main actors, implementing this learning to co-create value proposals and develop solutions that respond to people's needs.

How?

• Through a transversal approach.

• Using an iterative and collaborative process.

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• Designing with people questioned by the contingent solution.

• Applying ethnographic techniques, creative thought and cocreation processes.