http://www.flickr.com/photos/gnilenkov/

Design Thinking, Quo Vadis?

You’ve probably heard of “Design Thinking” pitched as a marketing strategy by IDEO and popularized by some other major advocates (like David M. Kelley,…

http://www.flickr.com/photos/kryziz/

It’s the Creative Intelligence, stupid

Today more than ever, there is a common misunderstanding about creativity which links it to an exclusive “artistic” activity (like painting a picture, playing…

http://www.flickr.com/photos/irishwildcat/

¿La crisis del diseño?

¿Diseño en crisis? En gran medida, las sociedades post-industriales se van construyendo sin alterar las bases simbólicas de los órdenes jerárquicos profesionales preestablecidos. Las…

http://www.flickr.com/photos/imaginecup/

The Progress Principle

How everyday life inside organizations can influence people and their performance Go to news

For fostering meaningful inovation you have to start with understanding the customer problem, and in order to do that you may have to do…

The ethnographic look

“Fostering meaningful innovation” Joan Vinyets, April 2012 The truth in today’s business climate is that the globalization of the economy is characterized by intense…