TALK: “BRAND & INNOVATION”


QUID & CINESA “Brand Hackathon”

Presentation to Cinesa Europe group during the “Brand Hackathon” which was organized by Quid. The lecture discussed the importance of a brand as a vehicle for conveying emotional meaning and covered topics such as the role of the brand, and the strategic and key elements for its innovation.

Barcelona, October 2015

Comments are closed.