This paper explores the value that ethnography brings to business. It uses the idea of examining the impact and value contribution of the ethnographic praxis within the innovation process and corporate culture. To specify the business impact, it highlights a framework for understanding the value that ethnography brings to a business context.
Vinyets, J. «Showing the Value of Ethnography in Business». Ethnographic Praxis in Industry Conference Proceedings, 2009 (1), 162-169. 2010
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