Clara María Jimenez Piñar, Accenture Spain Innovation Lead, Accenture

“Accenture Innovation organized a breakfast with Joan Vinyets as expert in applying anthropology to business innovation. Personally, I love the world of anthropology and I consider myself a fan of this discipline. Nonetheless, despite having read anthropologists recognized as Arsuaga or Bermudez de Castro never asked me how anthropology can help me in my career as a consultant and person responsible for bringing innovation to my organization and to my clients. Joan has given us real examples of success stories, and then, you are aware that today more than ever anthropology is an essential discipline in the business world. As a summery, for me anthropology ads to the consumer’s voice the other senses that are sometimes hidden.”

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