American Anthropology Association

AAA member Joan Vinyets’ work, and that of her ethnography-based market research agency, A Piece of Pie, were recently highlighted in a CNBC article. The article focuses on the rising trend for companies to use ethnography-based research to fill in the gaps between traditional market reasearch techniques, and the place of ethnographers, such as Vinyets, in providing better and more accurate consumer insights.

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