American Anthropology Association


AAA member Joan Vinyets’ work, and that of her ethnography-based market research agency, A Piece of Pie, were recently highlighted in a CNBC article. The article focuses on the rising trend for companies to use ethnography-based research to fill in the gaps between traditional market reasearch techniques, and the place of ethnographers, such as Vinyets, in providing better and more accurate consumer insights.

Go to news

Comments are closed.